I attended the Cowboys-Vikings game on Sunday night at AT&T Stadium. It was magnificent even though the Cowboys as a Vegas at home three point favorite found a way to lose the game in the final minute.
The final score was Minnesota 28 – Dallas 24…but it does not matter because these Cowboys are no longer a championship contender but more of a never ending off Broadway show which has its own genre of half sports-half show.
If you attend be sure and get inside at least ninety minutes before kick-off.
It’s simply stunning and a show you won’t you forget even if the Cowboys lose.
The Dallas Cowboys are the highest valued sports franchise in the world at $4 billion dollars. Jerry Jones individually has a net worth of $5.6 billion dollars. Obviously, the Cowboys are the primary holding of his assets currently.
Take the tour on-line and in person to get to understand the utter audacity of what Jerry Jones has done with his football stadium.
Jones to my knowledge is the first owner in the collective bargaining era of pro sports who has proven that a venue might actually be more important than winning on the field as long as you keep the paying customers entertained and diverted from the fact they haven’t won anything in almost a quarter of a century.
Maybe the Chicago Cubs at Wrigley before they finally won a championship this decade would qualify, but looking forward to the future maybe these Dallas Cowboys will be the next version of the Chicago Cubs produced in a high tech level genre.
Winning big and often won’t matter….even in Texas.
TO BOONE’S CREDIT:
In historical perspective you have to give Boone some credit for never hiring Jason Garrett as his head coach of his franchise. At least Gundy got Boone that one Shining Moment championship in 2011 with the same Brandon Weeden he had mired on his bench behind Alex Cate.
I’m thinking this deal with Jerry Jones wasting almost a decade of his ownership time on having Jason Garrett as his head coach should give everyone in this part of the country solace to realize it could be worse.
But it does give me pause, ‘How could one have a franchise worth $4 billion dollars and have a head coach who couldn’t win the American Conference championship running the team’?
The fans in and around the AT&T Stadium jokingly call it the 23 year-old process.