Deion Sanders ….Sixty Minutes

The Golden Buffs are 3-0 and headed to Eugene, Oregon this Saturday to play the highly ranked undefeated Ducks. Coach Prime will be without his best player in Travis Hunter…. who will miss the next three weeks due to a lacerated liver injury as a result of a dirty hit he took in the Colorado State game this past Sunday.

A completely dirty hit. Maybe even dirtier than the hit Dillion Gabriel took in the TCU game last fall which ‘almost’ made the Sooners’ third string QB General Booty a national brand. Oh…wait.

At OU you can be a third string QB who never plays, but still create a national buzz with your own underwear brand. That’s the NIL…that’s marketing.

I’m fairly certain the Colorado Golden Buffs will show up to play in Oregon this Saturday even without their Heisman candidate.

This man, this team, this recently dead football program is the buzz of this college football season. Football wise…it may even be a bigger story than the Aaron Rodgers injury.

My OU football crazy son in Denver and some of his OU buddies are already searching for tickets when Lincoln Riley and his USC Trojans invade Boulder later this season. Current price for a ticket within screaming distance of Lincoln Riley is $2,000.00. Upper level tickets are going for a thousand apiece.

If Brett Yormark offered to fly me to Ames and gave me a free fifty yardline ticket this week-end…threw in two-hundred dollars and a comped room….I’d say, ” Thanks, but no thanks. Those two hideous teams are virtually unwatchable.”

My friends…these people in Boudler understand marketing and branding….the economical stalwarts in Stillwater…not so much.

Mike Gundy’s buyout will remain at $25 million regardless of how many games O State loses this fall. Conversely, Coach Prime’s buyout drops from $15 million to $10 million at the end of this season and drops another five million after his second season in Boulder.

Unfortunately for Big 12 Commish Brett Yormark…he might loose Deion next season and still be hamstrung with Mike Gundy without a mullet.

Go Coach Deion!!!

Have a wonderful Wednesday.

MJ

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